The purpose is to entice them with interesting data points, and get them regularly engaged with merchant center / merchant mobile app. Merchant summary emails are targeted towards merchants who have live deals, but don’t use our tools (merchant center and merchant mobile app). This layout differs from the general merchant emails but remains consistent with each new issue. Newsletters are sent to merchants that share a few stories that Groupon feels will benefit merchants. These layouts often feature a hero image. Marketing emails are sent to merchants to promote new features, exciting news, and updates. These layouts are very simple and straightforward. These are the general emails that are sent to merchants to inform them about their account. I also created seven different types of email templates that surfaced the new Groupon Merchant brand: They can also be scaled down to 16x16px to work on mobile UI interactions. These icons are very simple and don’t need a lot of illustrative elements with their anatomy. These icons were created for interactions within Groupon Merchant Center. I created guidelines for these icons so they can be scaled at a minimum size of 32x32px so they can still be readable. To add more delight, I also created animated versions of some of the icons for the Groupon Merchant homepage. They had a more illustrative anatomy and used two colors to emphasize the Groupon brand and to give it more uniqueness. These icons were created specifically for marketing, print, merchant products and data that needed to be highlighted in a more visual way. For Groupon Merchant I had to create two separate icon families: We also showed icons without a label to various users to see if they can identify itīoth the illustration and iconography style had to blend well with each other and visually look like a family.
We can use different research techniques to measure if an icon is working or not like showing the icon in its natural state within the UI to a number of users and documenting their experience. We also had to see how the icons could be usable and tested if users could find the icon on the page, recognize, understand what it presents and see if users could guess what will happen once they interact with the icon. After that, I sketched out any idea or concept I had in my mind regarding a category that we wanted to focus on. In our case, we needed to utilize icons for web, mobile, emails and also print.
The first thing I did before creating these visual elements was to figure out where icons and illustrations were needed to be used. A new set of illustrations and iconography had to be created to have a more playful, delightful, trustworthy and friendly brand.
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